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European platform looks to capitalise on golf boom
Europe’s largest golf-booking and review site, is poised to expand its services throughout Europe after raising €2.5 million in a funding round led by a group of angel investors. Currently providing an online platform for golfers to discover, compare, review and book various European golf courses, Leading Courses also offers golf clubs access to valuable data and insights to efficiently enhance their services and increase revenue. “I am extremely proud and grateful that we were able to raise this capital in these challenging times,” said CEO Ruben Meiland. “While the pandemic spread, golf has gained enormous popularity because of its outdoor and socially distant nature. With this investment, we plan to grow from being Europe’s largest golf-booking and review site into becoming Europe’s leading golf platform.
Ruben Meiland
“We have built an incredibly strong brand and Europe’s largest community of avid golf enthusiasts. We plan to leverage the credibility of our brand and utilise our vast amount of data to enhance the experience for both golfers and clubs, thus creating additional value on both sides of the marketplace.” Leading Courses’ expansion plans include launching an entirely new platform and mobile app in early 2021, allowing the site to scale their product efficiently and provide many new business opportunities to grow its services globally. By leveraging big data and investing in unique, relevant and personalised content, the platform will provide a wealth of information for golf enthusiasts worldwide. It will also support golf clubs in enhancing their online presence, services, increase revenue and allow them to tap into new technologies such as dynamic pricing. www.leadingcourses.com
