This IS… Everything

On the eve of its third season, The International Series has unveiled a new campaign - ‘This IS… Everything’; highlighting the significance of the series to players from all over the world in today’s evolving golf ecosystem.
Launched in 2022, The International Series is a set of 10 elevated events that form an Asian Tour-sanctioned pathway to the LIV Golf League.

The tagline, based on an acronym of International Series, underscores the value and opportunities the series brings to players of all levels – from talented amateurs and budding pros in emerging golf markets, through to the cream of the Asian Tour and the global golfers who are chasing elevated prize money and a coveted place on the LIV Golf League.

Rahul Singh, Head of The International Series, said: “The International Series is making a real impact on the industry and contributing to an unheralded new era for the sport, transforming the golf landscape for everyone, from global superstars to regional talent and prodigious amateurs.  “For some, it is a very real pathway onto the LIV Golf League. For the amateurs and regional players, it is about gaining elite-level experience, and for our LIV Golf members it is about honing their game with more playing opportunities even as they fulfil their quest to play the Majors. 

“The new campaign is designed to capture a moment in time, and ‘This IS… Everything’ encapsulates the raw emotion that The International Series brings out in the players.”  Tournaments on the 2024 campaign will offer a minimum of $2 million per event in prize money across ten events. The series has so far distributed $30 million over 17 events in 13 world-class venues, across a mix of established and emerging golf markets across Asia, Europe, Africa and the Middle East. 

Underscoring the ‘This IS… Everything’ theme, the series can proudly look back on two campaigns that have provided opportunities for 153 amateur or regional players to gain invaluable experience competing against elite-level fields including LIV Golf stars and the very best of the Asian Tour.  The 48 nationalities competing over the two seasons further supports the global appeal of The International Series.

ACCESS TO THE LIV GOLF LEAGUE

The clear pathway onto the LIV Golf League roster is another unique aspect of The International Series.  In the past two seasons, the overall rankings leader has secured an automatic berth on a LIV Golf team, with 2022 champion Scott Vincent joining Iron Heads GC at the start of the 2023 season and Andy Ogletree signing for HyFlyers GC this season. 

A strong performance throughout the 2023 season saw Vincent retain his card for 2024 among a truly world-class field, demonstrating the undoubted talent on the Asian Tour and also highlighting the important and truly lifechanging pathway to LIV Golf that The International Series offers. 

Without that vital opportunity, Vincent might never have been able to showcase his skills and compete with some of the very best players in the world.  In addition to the winner of the season-long rankings, over 30 players on The International Series gain direct entry into the LIV Golf Promotions event, a unique four-round, three-day qualifying tournament, where a host of global players were in competition for three more golden tickets onto the coveted LIV Golf League roster. 

This year’s winners included International Series Vietnam 2023 champion Kieran Vincent, younger brother of Scott, and International Series regular Jinichiro Kozuma and former Asian Tour player Kalle Samooja.

The open qualifying pathway that the series provides is one more reason for The International Series to be gaining global popularity.

Corporate Social Responsibility also plays a part in this wide-range umbrella campaign. The International Series has a commitment to the destinations that host its tournaments, and as such contributes $US25,000 at each event with causes including grassroots golf, sustainability, and the wellbeing of the host communities.

Singh added: “The International Series has a vital role to play across global golf. While it is everything to players through the various opportunities it offers, we also recognise the important role that we play in the wider golf ecosystem.

“From the important economic impact that elite-level events bring destinations, to donations that give something back to host communities, we feel The International Series has an important role to play.”