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A three-year collaboration to champion growth in golf
FootJoy, the number one shoe and glove in golf has announced a three-year partnership with the Golf Foundation, launching a collaborative effort to champion growing the game. Now recognised as the ‘Official Golf Clothing and Golf Shoe Supplier’ to the Golf Foundation, FJ has stepped up its long-term ambitions and commitment to supporting junior golf and growing the game through an exclusive partnership.
“The Golf Foundation team is very excited about the opportunity to work with FootJoy as its Official Shoe and Clothing Partner. Both organisations share the ambition to make the sport more accessible to a wider diversity of young people and with the Foundation about to embark on a new 5-year strategy to create more golfers, now is the perfect time to work with such a well-known and respected brand as FootJoy.” Brendon Pyle, CEO, Golf Foundation
However, from the onset, this partnership will be anything but uniform in its approach, with a number of exciting activations and collaborations planned throughout the year, and beyond, that will bring it to life and support a thriving next generation of golfers from all backgrounds. Whilst the two organisations share a celebrated heritage in golf, it is their pioneering spirit for innovation within the game that has formalised the partnership and created an exciting team that looks set to inspire future generations of players and deliver game-changing experiences for young people. Pre-Covid, the Golf Foundation provided an introduction to over 500,000 young people a year through its HSBC Golf Roots programme, with 130,000 boys and girls receiving coaching from a PGA Professional in their school. Most recently in 2019, its introductory event initiatives such as GolfSixes League catalysed significant uplift in junior participation and club membership figures, with participating clubs in the programme reporting a 35% increase in junior membership.
“This is undeniably an exciting partnership to be a part of and one which presents unique opportunities moving forward. The work the Golf Foundation do in introducing golf to future players of the game from diverse backgrounds and identities is truly game-changing, and we look forward to working closely with the Golf Foundation over the next three years to help to deliver a brighter future for tomorrow’s golfers.” FJ European Marketing Manager, Paul O’Hagan
The partnership continues FJ’s momentum in 2021 following a historic start to the year, which saw the brand celebrate 75 years as the number one shoe in golf with two of its most exciting footwear offerings to date, the Premiere Series and HyperFlex. Whilst the recently launched SS’21 apparel collection, soon to be modelled by the Golf Foundation’s team, continues the trend with an uncompromising commitment to quality, unrivalled design and a single-minded focus on golf performance.
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