Tiger loses endorsement

Tiger Woods's sponsorship deal with "performance lifestyle" company MusclePharm has been terminated early.

The company said in an SEC filing that from July 1, 2014, to March 31, 2016, it paid Woods $7 million, but to exit the deal the company has now had to pay out an additional $2.5 million, according to golf.com, which broke the original story.

The Denver Post has also reported that MusclePharm was being sued for $65 million by Denver based Capstone Nutrition for breach of contract, so clearly it’s not a happy ship at MusclePharm.

The deal bought MusclePharm exposure on Tiger’s bag for 15 tournaments, but Tiger played all four rounds in only eight of these events, which would have significantly reduced the intended level of coverage.

It was originally reported that Woods might have his own line of MusclePharm products, but that never happened.

Whilst it’s hardly a massive dent in Tiger’s off-course revenues, is it a sign that these easy pickings will be getting harder for him to pick up? Or is it more to do with MusclePharm’s own internal problems? I think it looks like a bit of both.

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For more on Tiger Woods check out what David Feherty has been saying about his return.