Surge in sales for G/Fore

The American brand, created by fashion-industry pioneer Mossimo Giannulli in 2011, has seen its sales quadruple in their innovative footwear and premium colourful gloves in 2016.

It’s just the latest instalment of a breakthrough year which saw the brand sign two-time Masters champion Bubba Watson and up-and-coming Belgian professional Thomas Detry.

With the launch of the high-top Crusader – which Watson believes are the most comfortable shoes he has ever worn – and the updated waterproof Gallivanter 4.0 shoes, including the brogue-style Longwing, it’s been another huge step forward.

Giannulli said: “It’s phenomenal. For shoe and glove sales to have more than quadrupled in 2016, underlines the growing strength of the brand. It’s fantastic so many people are turning to G/FORE – and it’s not just golfers either.

“There has been a lot of hard work from everyone behind the scenes, we’ve got some exciting future plans and now we’re confident of building on these strong foundations going forward. There is a lot more to come as more and more people look for the kind of quality and style G/FORE offers.”

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