New Golf App takes a leaf from Match.com

GolfMatch has attracted around 30,000 members in a little more than a year, and is introducing a concept that has long fueled the growth of online dating: it’s better to find suitable companions in advance than roll the dice with blind dates.

The app suggests playing partners based on criteria ranging from average score and age to what style of golf you prefer and even what type of industry you work in.

If, for instance, you are in your 40s, shoot in the 80s and like to play for cash, you can find similar golfers to play with. If you’re a 20-something novice who would be put off by someone who hits every fairway and acts like it’s Sunday at the Masters, you can avoid that person.

Tee times can also be booked through the online booking service GolfNow, which is akin to Match.com partnering with OpenTable to combine finding a date with finding a dinner reservation.

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