Major brands including Callaway sign up for British Golf Show

Callaway, Cobra, The Belfry, Duca del Cosma, Zen Green Stage and Power Tee are some of the latest well-known brands to confirm their presence at this year’s inaugural British Golf Show.

Working alongside golf retailer Custom Lab Golf, Callaway and Cobra will be offering visitors the chance to test their 2019 product ranges by bringing their Demo Day teams.

And there will be a host of other demonstrations by golf brands at the highly interactive exhibition, which is co-located alongside the well-established 'Elite Events - London' combined lifestyle show.

The British Golf Show offers free entry to golfers and their families, as well as free entry to the co-located Elite Events - London. Show organisers are promising a unique experience for all visitors.

“Preparations are going well for our first golf show” said Alex Ayling, Managing Director of show organisers The Elite Luxury Events. “Although we have been running aviation and luxury lifestyle exhibitions and events for many years, this is our first step into the dedicated golf market.

“We have a major point of difference from any previous golf show, in that it is co-located with The Elite Events - London, which features an amazing collection of vehicles, aircraft, helicopters and numerous other spectacular luxury lifestyle exhibits which guarantee a memorable day out right alongside our many golf attractions and exhibits.”

Although the British Golf Show will feature a wide variety of golfing brands and products, there is a special focus on Golf Technology and Travel in the first year’s exhibition.

Visitors will therefore see golf clubs, resorts and destinations exhibiting alongside the latest golfing tech such as distance measuring devices, launch monitors and simulators, training aids, powered trolleys, technical apparel and footwear and golfing apps.

Special attractions at the British Golf Show include indoor hitting and indoor putting areas, plus a 300-yard Outdoor Driving Range on the airfield where Custom Lab Golf, Cobra, Callaway, Vertical Groove Golf, Eleven Golf and other equipment brands will demonstrate their 2019 ranges.

Among other golf attractions will be the revolutionary Zen Green Stage, as used by Sky Sports Golf both in the studio and at live events including The Ryder Cup, The Open Championship, The Masters and The U.S Open.

The Green Stage will be set up for British Golf Show visitors to attempt to hole famous putts from Tour Golf history, including Graeme McDowell’s crucial 15-footer on the 16th at Celtic Manor in 2010, which set up Europe’s Ryder Cup victory.

The British Golf Show’s unique location at Wycombe Air Park is another strong selling point, according to Alex Ayling. “Our show will feel very different to previous golf exhibitions” he said. “We are not hidden away inside a giant exhibition centre, or a sideshow at a golf tournament.

Instead, the British Golf Show offers a fascinating free day out, away from the golf course, at an interesting airfield location. Furthermore, the event location enables us to deliver additional unique experiences for all to enjoy, offering much-added value to our visitors".

See www.britishgolfshow.co.uk for all information.

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