Johan Lindeberg is coming home

"You can't see me, right?"

The icon is coming home. Johan Lindeberg, the man that changed golf fashion forever is returning to J.Lindeberg as a creative consultant to the iconic brand.

Absolutely belting!

The man that unleashed a million white belts on an unsuspecting world left the company in 2007. Most recently he was a brand consultant for Wolsey while running his BLK DNM label in New York. 

Jesper Parnevik before working with J.Lindeberg

And while we jest about the white Slater belts, Johan did change the golfing fashion landscape. When he started dressing Jesper Parnevik, the golf world hadn't seen anything like it before. He made his colours vibrant, cut slits in his trousers, and he was the first person to make a synthetic shirt look good. 

Jesper after Johan Lindeberg started dressing him

Talking about the surprise move, Lindeberg had this to say. 
“I’ve seen the company grow and evolve over these years and was really grateful to [J.Lindeberg co-owner] Stefan [Engström] to have initiated my return. Of course, the decision to re-open a previous relationship is never an easy one. But the more we talked, the more it made sense. Even my daughter Blue, after passing by the big sign with my name at the Stockholm office this summer, called me and said, 'I think you should do it.' It feels like the right time to put our experiences together, to bring J.Lindeberg into the next phase, as one strong international voice.”

Johan brought fashion to the fairways, with the button down collars and skinny ties

Starting in January Lindeberg will be working on a special collection for the brands 20th anniversary in 2017.

He didn't always get it right...

Without Johan Lindeberg we’d still all be lost in a sea of material, baggy dockers chinos and flappy polo shirts with sleeves that almost reach your wrist. Without Johan Lindeberg we wouldn’t have had Ian Poulter and his tartan trousers, but then we also wouldn’t have had a swarm of middle aged men in pink nylon slacks, so there is a little bit of swings and roundabouts. But whether you liked his work or not, Johan made the modern golfer start to to take care of his on course appearance rather than scrubbing about and looking like they were ready to go to the car boot sale. 

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