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Tiger Woods Announces New Sun Day Red Clothing Line
The GOAT releases new line after 27 year realationship with Nike
The wait is finally over. After weeks of speculation, Tiger Woods officially announced his new Sun Day Red clothing line at an event in Los Angeles on Monday afternoon.
The announcement came at a special event near The Riviera Country Club, where Woods will play this week’s The Genesis Invitational. It will be his first official PGA TOUR event since last year’s Masters. "It started with mom," Woods said at Monday's event. "Mom thought being a Capricorn that my power colour was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I've played as a professional I've worn red. It's just become synonymous with me."
Sun Day Red, which will launch on the 1st of May, describes itself on its website as "a brand that promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion" with clothes that feature "never-before-seen patterns, fabrication and technical detailing intended to elevate all levels of play." The announcement follows weeks of speculation after Woods announced the end of his partnership with Nike, the only brand he had worn as a professional, on Jan. 8.
Woods hinted at the announcement in two separate posts on X. The first read, “The vision remains the same. 2.12.24.” That was followed by another post Saturday that said, “A new day rises. 2.12.24.” The latter post showed Woods in his trademark red shirt and black pants.
"It's the right time in my life," Woods said Monday. "It's transitional. I'm not a kid anymore. I want to have a brand I'm proud of going forward."
Wearing red has become synonymous with Woods throughout his career. Red is seen as a power colour in Thailand, where Woods’ mother is from, motivating him to make it his power colour as well. We’ve seen his Sunday Reds in traditional golf shirts, mocknecks, sweaters and vests throughout his 27 years of wearing Nike and concurrently those tops flying off shelves at Nike stores.
