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Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade golf trends, has announced that golf equipment sales throughout the UK have enjoyed their all-time largest July retail sales month since the Company started tracking data in 1997. July’s total On and Off Course equipment sales of £41,278 million bested the next two highest all-time highest sales months ever of May 2018 £35,545 million and May 2019 of £34,496 million. Of the eight equipment categories (balls, woods, irons, wedges, putters, shoes bags and gloves) only balls and shoes did not set all-time high monthly marks. “Golf is surging through the COVID-19 pandemic, as it is the perfect outdoor social distancing recreational activity, and this is great news for retailers and PGA Professionals alike in the UK,” said Phil Barnard, Partner, Golf Datatech, LLC. At the height of the summer golf season throughout the UK, golf equipment sales are booming, as evidenced by July’s best-ever sales month.”
Adds Barnard, “Hard goods have fared especially well through retail channels. This is clear evidence that people are playing golf and spending money on equipment.” Golf Datatech analysis also shows that average sales prices have been achieved in many categories, indicating that customers were purchasing at normal prices, rather than buying discounted stock. “July’s sales results were fantastic, considering everything that has transpired this year with the pandemic shutting down the golf industry,” said Barnard. “While golf retail now finds itself 29% down in overall in year-over-year equipment sales, we see significant improvement as July ’20 sales were up 36.9% compared to July ‘19. Barnard concludes, “Hopefully the golf equipment market can maintain this upward trajectory and end the year in a stronger position than many had feared. These are very positive results for the golf trade and we’re excited to see the outcome of August sales which are already looking very positive”. For more information on Golf Datatech, call 888-944-4116 or visit www.golfdatatech.com. Follow Phil on twitter @phil_barnard or visit www.crossovertec.co.uk
