Strict Rules of Golf, Mr. Bond?

Golf Pride, an industry leader in innovation and golf performance equipment, has partnered with EON Productions to create a limited edition 007-themed golf grip kit.

Paying homage to the 60th anniversary of the 1964 film Goldfinger, this kit includes 14 custom grips and a specially crafted gold bar collector display. Golf Pride applied its vast experience with design and material innovation to build the base performance for this product, before tackling the fun challenge of bringing to life a grip that embodies the cultural phenomenon that is James Bond.

The tuxedo inspired grip represents the best of Bond, a tribute to the character's impeccable style and refinement as he has evolved over the last six decades. A 007 embossed surface pattern with lapels from the Goldfinger era merges seamlessly with a diamond quilted design, evoking the white dress shirt of a modern secret agent. A black grosgrain bow tie and gold accents complete the look, mirroring the suave style of GoldenEye.

Perfect for anyone who wants to manifest their inner James Bond, the kit retails for £189 and will be available for pre-sale on 007Store.com beginning October 1st.

"While we're a performance equipment brand at heart, and this grip certainly carries the innovative and high-quality hallmarks of Golf Pride, we really wanted to have fun with this one," said James Ledford, President of Golf Pride.

With the James Bond kit, Golf Pride continues to find new ways to marry golf and culture in the form of unique product experiences. Early this summer, Golf Pride launched a collaboration with Stephen Curry. "Whether it's partnering with a legendary film franchise like James Bond, or a global sports icon like Stephen Curry, we want to offer golfers unique ways to connect to the game through their passions," adds Ledford.

One important note, regarding the product itself. While James Bond always adheres to the strict rules of golf, these grips do not. Our goal with them was to have fun, push our design capability, and create a stylish product that captured the essence of Mr. Bond. Whilst we have achieved this goal, this product is non-conforming for competition play purely based upon its design features, rather than providing golfers with any unfair advantage.

For more information on the James Bond kit, or to sign-up for pre-sale, please visit the 007 Store here. To view the box, it is being displayed at The 007, Burlington Arcade, London until December 31, 2024. Additionally, for more information on Golf Pride visit golfpride.com or follow the brand on Instagram, Facebook, Twitter and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers' hands and the club. That's why more than 80% of the world's highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.