Titleist Launch New Models

Titleist has just announced the launch of its new NXT Tour, NXT Tour S and Velocity golf balls for 2016, with a focus on new core and cover innovations.

The new NXT Tour has been engineered for greater distance, while the new NXT Tour S offers its softest feel yet. The new Velocity provides even more powerful distance, but with a more playable feel.

According to Michael Mahoney, Director, Golf Ball Product Management: “At Titleist, our goal is always to deliver the best performing product we possibly can, and what new NXT Tour, NXT Tour S and Velocity represent are the best performing golf balls in their respective categories.”

“When we look at the results of our extensive robot and player testing, we are exceedingly confident that golfers will experience new Titleist golf ball models that outperform their competition and deliver on their meaningful performance improvements relative to distance, short-game performance and soft feel.”

The New NXT Tour and NXT Tour S, its softer-feeling companion model, are high performance golf balls designed with advanced distance and short-game technologies to help golfers shoot lower scores.

The new NXT Tour has a larger centre dual core that produces low spin and fast ball speed for even longer driver and iron distance. The new core technology combines with Titleist’s soft, proprietary Fusablend cover for excellent shot stopping control and soft feel.

The new NXT Tour S provides similar high performance benefits as the NXT Tour but with a much softer feel. A reformulated softer compression core combines with a softer Fusablend cover to produce the softest-feeling NXT Tour S yet, while maintaining outstanding distance in the long game and commanding scoring performance for short game precision.

In essence NXT Tour delivers longer distance with a higher flight, while NXT Tour S provides significantly softer feel.  

The new Velocity ball has been reengineered with its largest and fastest core yet. This produces explosive initial velocity for even more powerful distance.

Velocity’s proprietary LSX core technology delivers faster ball speeds for more distance on all full swing shots. The low-spin construction with leading-edge aerodynamics produces a soaring trajectory for remarkable carry and roll, while a new, thinner NAZ2 cover provides more playable feel in the short game.

More than 34,000 golfers from around the world participated in the testing and validation processes, with golfers receiving prototype golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.

All new models are available in golf shops worldwide beginning Feb. 1, 2016.