Titleist goes back to black

After exhaustive reseach, including feedback from tour players, their caddies and PGA professionals, Titleist have produced their latest tour bag collection. This is a glimpse of what is to come from Titleist in 2020 and clearly the theme is a sleak jet black look.

The new bag has debuted at the FedEx Cup playoffs and is a modern upgrade of what has gone before. The key features of the Jet Black Collection are inspired by the new Tour Bag and incorporated into the entire line – including velour top cuff materials, premium ball pocket panels and luxurious quilted hip pads – reimagined in the Titleist brand colors of black, red, and white.

“I’m absolutely pumped for the new tour bag,” said Justin Thomas. “We’ve been asking for a fresh, new look and the designers came through big. I love the blacked-out design with the red zippers – and that white Titleist script just pops. You can tell they’ve taken our feedback and thought about every little detail. It’s really slick.”

We must say that the bag does look good and if the new performance elements that have been included in the new bag live up to the quality of the design then we can see strong demand for the bag. It will need to be practical for your standard golfer because at a US price tag of 550 bucks it does not come cheap.

Specifications

• Tour proven 3-point single shoulder strap

• Durable materials and quilted highlights

• Premium metal hardware

• 5 Way top cuff with integrated handles

• New Interior organisation in apparel pockets

• Magnetic, velour lined valuables pocket

The Titleist Tour Bag is available in golf shops worldwide beginning 1 September, with the complete Jet Black Collection coming in early 2020.

Website at  www.titleist.com/golf-gear/golf-bags