New Pro V1 and Pro V1x Golf Balls launched

Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin for more distance, while providing the best short game control to help golfers shoot lower scores.

The advancements of 2019 Pro V1 and Pro V1x, now available in selected retailers worldwide, underscore the Titleist R&D and Operations teams’ relentless mission to continuously improve the best performing, most consistent golf balls in the game.

Michael Mahoney, Vice President, Golf Ball Marketing, said:

“When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x.

At the same time, golfers keep telling us they would still like more distance – as long as they don’t have to give anything else up.

Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed-enhancing materials in the overall construction.

Pro V1 and Pro V1x are now even faster, as a result, all while maintaining the scoring performance and feel characteristics that golfers demand from these golf balls.”

Innovations in Titleist’s industry-leading multi-component technology and precision manufacturing process have combined to deliver the most advanced Pro V1 and Pro V1x models yet – available for the first time in both white and high optic yellow:

• 17% thinner cast Urethane Elastomer cover system delivers more ball speed. The advancement of Titleist’s thermoset urethane casting technology has allowed our engineers to cast a thinner layer of the proprietary cover formulation, developed exclusively for Pro V1 and Pro V1x, while retaining its trusted Drop- and-StopTM greenside control and ases ball speed and lowers long game spin.

Beneath the thinner cover, the speed enhancing casing layer has thickened by 14% on Pro V1 and 11% on Pro V1x, creating higher ball speeds with lower driver and long game spin.

• New 2.0 ZG Process Cores are formulated for more distance. The outermost portions of the solid core Pro V1 and dual core Pro V1x have increased in stiffness while maintaining their soft centres, creating faster engines with higher ball speed and lower long game spin.

INTRODUCING PRO V1 AND PRO V1x YELLOW:

The improved performance of 2019 Pro V1 and Pro V1x will also have a new preference option: High optic yellow. Following a tour seeding and validation period in early 2019, the new high visibility colour option will be available through selected retailers.

Michael Mahoney, Vice Presdent, Golf Ball Marketing, said:

“As the demand for yellow Pro V1 and Pro V1x started to grow, our material scientists got to work on what we knew would be a significant R&D undertaking. The performance and durability characteristics of our cast urethane are the best in the industry. It’s because we formulate and manufacture the cover ourselves that we are able to control the material with such precision and consistency. While it may seem pretty straightforward, recreating those properties in yellow required a new and complex chemistry with considerable iteration until we got it just right.”

PRECISION MANUFACTURING:

The continued investment in advanced technology and quality control at Titleist Ball Plants 3 and 4 – where every Pro V1 and Pro V1x are manufactured by Titleist associates to the industry’s highest performance and quality specifications – ensures that every new generation of Pro V1 and Pro V1x are the best performing and most consistent models ever. Consistency from ball to ball, and dozen to dozen, a founding principal of the Titleist golf ball business, is critical to allowing golfers to consistently execute the same types of shots, round after round.

PLAYER VALIDATION:

The introduction of new Pro V1 and Pro V1x in November 2018 across the worldwide tours resulted in immediate validation and success. Playing the new Pro V1 for the first time in competition, Charles Howell III won the RSM Classic in a sudden-death playoff for his first PGA Tour victory in 11 years. Howell, who made the switch from the 2017 Pro V1x, shot a back-nine 31 that included birdies on three of his final four holes to make the playoff.

Charles Howell III commented:

“The 2019 Pro V1 for me is a home run. I’m getting all the ball speed I had with the prior generation Pro V1x and more. Plus, the new Pro V1 feels softer to me around the green, which I prefer. Ball speed off the driver is a pretty hard and fast measurable whereas touch and feel around the green is player dependent. I go through a fairly rigorous testing process when it comes to new equipment, but it did not take long for me to put this ball into play seeing it gives me the best of both worlds.”

Howell is one of more than 60 players that have put new Pro V1 and Pro V1x in play around the world since the tour seeding and validation process began:

• Cameron Smith won the Australian PGA Championship playing new Pro V1x, making three birdies on the back-nine to win by two shots.

• Brian Harman (new Pro V1) and Patton Kizzire (new Pro V1x) put the 2019 models in play for the first time at the two-man QBE Shootout, where they teamed up to win by one shot with a 30-under total.

• The first victory for the 2019 models came on the Japan Tour, where Tatsunori Nukaga played the new Pro V1x to win the VISA Taiheiyo Masters. It also marked the first professional victory for Nukaga, who won by two shots over Seung-Hyuk Kim (who also played the 2019 Pro V1x). Two weeks later, Ho-Sun Choi earned his second Japan Tour victory playing the new Pro V1x at the Casio World Open.

And while we're at it:

FootJoy launches the all-new FJ Fury