Success for MacKenzie golf trail

Cavendish Golf Club

A UK golf club designed by Augusta National architect Alister MacKenzie has teamed up with eight other venues to form a ‘golf trail’.

Cavendish GC in Buxton, Derbyshire has been working with eight other Alister MacKenzie golf clubs within a 60-mile radius to form the ‘Cavendish MacKenzie Trail’.

“Running a golf club these days requires some new thinking and a willingness to be enterprising and to adapt to change,” said Mike Watson, Cavendish Golf Club’s director of marketing.

“Many members’ golf clubs all over Britain are finding life ever more challenging as they strive to balance their books, whilst trying to make sense of changing market conditions and attempting to manage that change.

“Simply doing what you’ve always done only better will not provide the success required.

Reddish Vale GC

“We therefore set up the Cavendish MacKenzie Trail. It has some very simple propositions: stay in Buxton and play Cavendish and eight other great MacKenzie courses within a 60 mile radius of the town.”

The Cavendish MacKenzie Trail consists of nine clubs opened between 1912 and 1928.

“The grouping has a combined membership of circa 5,000 and estimated combined visitor numbers of 20,000. These numbers are significant and if leveraged could create welcome promotional benefit for all the clubs involved.

“Each club takes its own bookings with no commissions to complicate things and this is the same for the Buxton hotels where no commissions are involved.

MacKenzie is, of course, best known for designing Augusta National, which he did seven years after Cavendish was opened.

“The topography and conditions he found on the old fruit farm in Georgia in 1933 was very similar to that which he found in Buxton,” said Watson.

The Cavendish MacKenzie Trail can be seen on: www.cavendishgolfclub.com/mackenzie-trail/

We love a good golf trail, and have always been fans. This is easy win stuff, and there should be more of it.

The nine clubs involved are Cavendish GC, Buxton's Hazel Grove, Bramall Park GC, Reddish Vale GC, Sitwell GC, Bolton Old Links, Nelson GC, Walsall GC, and Sutton Coldfield.

Hazel Grove GC

Related:

Click here or on the image below to read more about why we think that there should be an Old Tom Morris trail