Before technology took over and the driver became the monstrous feat of engineering and design that it is these days the persimmon wood ruled the tees and fairways. Other imposters tried to supplant the material of the golfing gods but failed. It would eventually take over ten years for the 'johnny come lately' metal woods to take the place of persimmon on the PGA and European tours.
When Jack Nicklaus picked up his sixth Green Jacket and record eighteenth major win at Augusta in 1986 he had a MacGregor Tommy Armour 945W Driver in his bag. The persimmon driver was the same weapon that helped him to victory at the 1978 British Open, 1980 US Open and 1980 PGA Championship.
Leading Japanese golf brand HONMA is running a nationwide #DiscoverHonma promotion over the next three months that offers golfers the chance to win a set of premium clubs from its latest competitively priced ranges. The promotion is open to those aged 18+ attending any HONMA club fitting session in the UK and Ireland. . Detail of the #DiscoverHONMA promotion can be found at .
Srixon has announced the launch of the New 3rd generation UltiSoft golf ball. The new UltiSoft officially launches into stores across the UK & Ireland on the 19th September 2020. UltiSoft is true to its name as the ultimate golf ball for softness and feel. It’s the lowest compression ball in our lineup, delivering unmatched performance on every strike.
Motocaddy, the world’s biggest-selling electric trolley brand, has launched a new ‘Power at your Fingertips’ video showcasing the revolutionary features on its award-winning, compact-folding M5 GPS model. The video was produced by the award-winning production company, iSite that includes Samsung, Sony and Wickes in its portfolio of clients. or follow @MotocaddyGolf on social media.
The striking long-range performance of the Titleist T-Series T100•S and T200 player’s irons – powered by breakthrough technology for explosive distance in a player-preferred shape – can now be experienced in a stealthy all-black setup. Josh Talge, Vice President, Golf Club Marketing, said: T-SERIES BLACK ON TOUR T100•S TECHNOLOGY: T100•S BLACK SPECIFICATIONS: • FINISH: High Polish Black
The unrivalled craftsmanship, performance and technology of Vokey Design SM8 wedges – the overwhelmingly most played wedges on the PGA Tour – will now be available in a tour-inspired all-black configuration. Limited Jet Black SM8 wedges are available in golf shops August 28th, with all 23 loft, bounce and grind combinations (in both RH and LH) available through custom order or WedgeWorks on :
Following years of rigorous product development, the introduction of the new Titleist Tour Speed – a high performance, multilayer golf ball with a proprietary thermoplastic urethane cover – provides golfers with the fastest, best-performing golf ball in its category. Michael Mahoney, Vice President, Golf Ball Marketing, said:
Arccos Golf, the pioneer of big data and artificial intelligence for golf, today launched the Arccos Caddie Link, a small, ultralight wearable device that allows Arccos players to automatically capture their shot data without having to carry a smartphone on the course. For more information, please visit: .
Hot on the heels of the TAG Heuer Connected comes Garmin’s latest claim to the luxury smartwatch market. The timepiece is crafted from titanium with a ceramic bezel and comes stuffed with heaps of Garmin features.
For those of you that can handle a utility, iron Cobra have released the new KING Utility iron variant. The latest evolution targets players who seek maximum control and precision on tee shots and longer approach shots on par 5’s.
Following close behind the launch of its new TAG Heuer Connected range back in March the luxury Swiss brand is building on its success with a special edition for golfers. The new watch uniquely combines sporty elegance and the unparalleled functionality of the TAG Heuer Golf app within a custom-designed digital experience suited for any lifestyle.
