Feb 16th, 2024
Article
The UK’s leading golf retailer, American Golf has announced English pro golfer fan favourite Andrew ‘Beef’ Johnston as their newest ambassador as the brand continues their drive to become the one stop destination for all golfers.
Feb 12th, 2024
Article
The UK’s leading golf retailer, American Golf, has launched brand new, in-store Full Game Review sessions to enable every type of golfer to achieve their full potential, no matter what their gender, age or ability -and what’s more, they’re FREE!
Dec 8th, 2023
Article
LIV Golf today announced that two-time major winner Jon Rahm, the reigning Masters champion, has joined LIV Golf. Rahm will compete in the LIV Golf League beginning next season, which kicks off February 2-4, 2024, at LIV Golf Mayakoba in Mexico.
Oct 24th, 2023
Article
Bryson DeChambeau’s Crushers GC opened the 2023 LIV Golf League by lifting a team trophy. On Sunday, they bookended the 14-tournament full season with the League’s biggest prize, the Team Championship.
Oct 11th, 2023
Article
Scotty Cameron introduces the new Concept X 7.2 LTD putter, a limited-release offering that combines the performance of the Phantom X 7 with a tour-inspired plumbing neck.
Sep 22nd, 2023
Article
Golfers, fore! Avid fans of the Ryder Cup (29th September – 1st October) should act quickly after a range of limited-edition Ryder Cup products landed this week in store and online at Europe’s leading golf retailer, American Golf.
Aug 21st, 2023
Article
The Norwegian began the day three shots behind Scheffler and England's Fitzpatrick, however Hovland went on to set the Olympia Fields Country Club course record with a 9-under 61 which included 10 birdies, most of his PGA Tour career, to win the BMW Championship outright.
Aug 14th, 2023
Article
Golf is entering a new frontier in its history following the merger between LIV Golf and the PGA Tour. The breakaway LIV series stunned the world as several leading players were lured away by the riches of the competition. Although there was resistance between the two organizations, the PGA Tour has now combined with LIV to reunite the sport.
Jul 12th, 2023
Article
LIV Golf announced today a strategic partnership with Simplebet, the global technology leader in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner.
Jul 12th, 2023
Article
Vokey WedgeWorks introduces the new Limited 54.08 M Grind, one of Bob Vokey’s original tour grinds and considered the “most favourite” by the Master Craftsman among all his extensive designs.
Jun 23rd, 2023
Article
10 Years ago, KBS Golf Shafts changed the way irons played and performed, now KBS are doing it again, with graphite. Introducing the KBS TGI Tour Graphite Iron, the first graphite shaft to play like KBS Steel. These game-changing shafts are now available with Eleven Hybrids, for a true game improvement iron.
May 28th, 2023
Article
Former US Open Champion Michael Campbell is set to join Ian Woosnam on the list of Major winners who will play in next month’s Irish Legends at Seapoint Golf Links.