Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated advertising campaign, created to promote its exclusive Gold Spot Capsule collection in collaboration with the Waste Management Phoenix Open (WMPO).
Fueled by nine birdies in the morning and a clutch tee shot in the late afternoon, Lee Chieh-po won the grueling 36-hole LIV Golf Promotions finish Saturday to claim the coveted spot in the league's 2025 season.
Double Major champion Jon Rahm will make his Hero Dubai Desert Classic debut when he tees it up in the 2025 edition of the event at the iconic Emirates Golf Club on January 16-19.
Major champions Patrick Reed, Louis Oosthuizen and Charl Schwartzel are among 18 LIV Golf stars in the field for International Series Qatar – the penultimate event of the season on both The International Series and the Asian Tour.
August 16-18, 2024 The Old White at The Greenbrier, White Sulphur Springs, West Virginia Three rounds/54 holes of stroke play 54 players – 13 teams of four players each, and two wild cards $25 million USD, $20 million individual, $5 million team $4 million USD (individual) $3 million USD (team) Shotgun Start for Rds. 1-2 at 1:15 p.m. ET; Rd. 3 at 1:05 p.m. ET
LIV Golf returns to England for the third consecutive year but a different venue, with JCB as the new host
LIV GOLF DEBUT OF ANY SHOT, ANY TIME BROADCAST FEATURE DELIVERS ENHANCED FAN EXPERIENCE The Unique Viewing Experience Built with Google Cloud's Vertex AI Now Available on LIV Golf + App LIV Golf UK by JCB Tees Off This Friday at JCB Golf and Country Club
LIV Golf today announced that the multi-platinum, Grammy-nominated Icelandic rockers KALEO will entertain fans on Saturday 27 July at the highly-anticipated LIV Golf UK by JCB, debuting 26-28 July in Staffordshire.
Day 2 at the PGA Championship was as surreal as it comes. At 0500 (local time), John Mills, confirmed by the PGA of America as “a worker" at the tournament, was fatally hit by a shuttle bus at the front of the club. Roughly an hour later, Scottie Scheffler was detained for reckless driving and disregarding the signals of an officer while trying to make his tee time.
For the very first time in exactly 30 years, Tiger Woods is not qualified to compete in the U.S. Open based on his play on the golf course as his five-year exemption (Masters 2019 win) expired earlier this year.
LIV returns to most successful destination of 2023.
LIV Golf today announced that has been named Chief Financial Officer; has been named EVP, Head of Events; has been named EVP, Head of Team Business Operations; has been appointed to a new EVP role and will also lead LIV Golf’s London office; and
